Client project — 2026
Akshay
MMA.
From a name to a live website in 7–10 days — a brand identity and an eight-page site for a New Delhi combat academy.
Client project by Prompt & Pixel, delivered in 2026. Live at akshaymma.com — designed, built and managed by Prompt & Pixel.
Client
Akshay MMA · Guro Akshay Ali
Industry
Martial Arts Academy, New Delhi
Timeline
7–10 days, name to launch
Live At
(01) From Name to Live Site
One name.
A live website in 7–10 days.
7–10 days from name to launch
Name
The starting point: the academy’s name, Akshay MMA, and Guro Akshay Ali’s 19-plus years of combat experience — but no brand and no website.
Taglines & Logo
“Train | Fight | Evolve” and “Stronger Everyday”, plus a circular badge logo built around a guarded fighter in the cage.
UI Design
A black-and-red interface system — heavy italic headlines, program cards and trial-class calls to action, designed mobile-first.
Live Website
Eight pages built, connected to WhatsApp and one-tap calling, prepared for local search and launched at akshaymma.com.
(02) The Brief
A serious teacher.
No brand to show it.
Guro Akshay Ali has more than 19 years of combat experience. He is Chief Instructor of the Pekiti Tirsia Kali World Federation in India, appointed by Tuhon Rommel Tortal, and has a direct lineage to Bruce Lee’s original Jeet Kune Do through Sifu Octavio Quintero. At his New Delhi academy he teaches Mixed Martial Arts, Pekiti Tirsia Kali, Jeet Kune Do, Taekwondo and Wing Chun.
The academy had a name and a reputation built on the mat, but nothing that showed it to someone searching for classes. The job for Prompt & Pixel: create a brand as serious as the training, and a website that turns a search into a booked trial class — fast.
Scope of Work
- Taglines & Brand Voice
- Logo & Identity System
- UI Design (Desktop & Mobile)
- Eight-Page Website Build
- WhatsApp & Call Integration
- Local SEO & Structured Data
- Ongoing Site Management
(03) Voice & Taglines
Three words that sound
like a training session.
“Train | Fight | Evolve” is the journey every student goes through, in the order they go through it. It sits under the logo, across the homepage hero and in the footer, so the brand says the same thing everywhere.
“Stronger Everyday” is the promise — set as a hand-brushed accent over the hero photograph and at the base of the logo. The rest of the site follows the same direct voice: “Stop training for points. Start training for reality.”
Train | Fight | Evolve
— Primary tagline
Stronger Everyday
— Brand promise
(04) Logo & Identity
Built to look good
on a fight shorts waistband.
(01)
The Octagon
The cage behind the fighter says “MMA” before a word is read, and gives the badge a strong, recognisable silhouette.
(02)
The Guard
A fighter with hands up and chin down — ready, not showing off. The same attitude the academy teaches.
(03)
The Red
Red gloves, the ring and “MMA” carry one accent colour, so the logo reads instantly on a black kit or a phone screen.
(04)
The Badge
A circle works as a profile picture, a patch, a T-shirt print and a website icon without redesign.
(05)
The Lockup
The name, “Train | Fight | Evolve” and “Stronger Everyday” sit inside the badge, so the brand story travels with every use.
Display Typeface
Montserrat
Headlines · Black Italic — forward-leaning, like a jab
Body Typeface
Inter
Body · Regular — clean and readable on phones
Accent Script
Stronger Everyday
Accents · Brush — the hand-written promise
(05) UI & Website
Eight pages. Every one
ends in a trial class.
(06) What We Built
Built to turn a search
into a booked class.
(01)
A Homepage That Converts
The tagline as a full-screen headline, a one-line answer to “What is Akshay MMA?”, and “Book Trial Class” above the fold — with a floating WhatsApp button on every page.
(02)
Five Discipline Pages
Mixed Martial Arts, Pekiti Tirsia Kali, Jeet Kune Do, Taekwondo and Wing Chun each get their own page, story and trial-class button, plus a private coaching enquiry.
(03)
Credentials Up Front
An “Authentic Lineage” section puts Guro Akshay Ali’s appointments and lineage where new students look for trust.
(04)
Ready for Local Search
Answer-first copy, a visible FAQ, the full New Delhi address and structured data for the academy and its FAQ, so Google and AI assistants can read who, what and where.
(05)
Fast, Light, Looked After
Lightweight static pages that load quickly on mobile data, with Prompt & Pixel managing hosting and updates after launch.
(07) The Result
Live, and
looked after.
Akshay MMA went from a name to a complete brand and a live eight-page website in 7–10 days. Every page leads to the same next step: book a trial class, message on WhatsApp or call.
Prompt & Pixel continues to manage the site, so new programs, timings and updates go live without the academy having to think about the technology.
Visit akshaymma.com ↗Timeline
7–10 days, name to launch
Pages
8
Disciplines
MMA · PTK · JKD · Taekwondo · Wing Chun
Enquiries
Trial booking · WhatsApp · Call
Deliverables
Taglines · Logo · UI · Website · Local SEO