Client project — 2025–26
Good Tales
Kids.
"Stories That Grow Kind Hearts" — building a children's storytelling brand entirely from scratch.
Client project by Prompt & Pixel. Work began in 2025, before the agency's formal launch in 2026. The brand is live at goodtaleskids.in.
Client
Good Tales Kids
Industry
Children's Publishing
Year
2025 (project start)
Live At
(01) The Brief
A story waiting
to be told.
Good Tales Kids came to us with something rare — a genuinely heartfelt idea. Two original characters, Maddy the lion cub and his mother Jiya, and a mission to create emotionally safe, slow-read stories for children.
No logo. No brand colors. No website. No social presence. Just a clear vision and the courage to build something meaningful from the ground up. We took that spark and turned it into a complete, cohesive brand.
"We had the stories, the characters, the heart — but no visual world to live in."
— Good Tales Kids Founders
Scope of Work
- Brand Strategy & Positioning
- Logo Design & Identity System
- Color Palette & Typography
- Website Design & Development
- Social Media Setup & Templates
- Book & Product Packaging
(02) Brand Identity
A palette built on
warmth and wonder.
Display Typeface
Roboto
Headlines · Bold — Friendly, rounded, modern
Body Typeface
Roboto Slab
Body · Regular — Warm, readable, storybook feel
(03) What We Built
Every touchpoint,
considered.
(01)
Logo & Identity System
A round, character-driven logo centered on Maddy — warm, approachable, and instantly recognizable across print and digital. Includes full usage guidelines, clear space rules, and color variations.
(02)
Website
A full WooCommerce-powered storefront at goodtaleskids.in — designed for parents, optimized for purchases, and filled with the warmth of the Good Tales world from the first scroll.
Visit Site ↗(03)
Social Media
A full social presence across Instagram, Facebook, and YouTube — with post templates, story formats, brand voice direction, and a content calendar to build their community consistently.
(04)
Book & Product Packaging
Cover design, spine layout, and back-matter for the Maddy & Jiya story series. Packaging that feels like a gift — something parents are proud to have on their child's shelf.
(05)
Brand Guidelines
A comprehensive brand book documenting logo usage, color palette, typography rules, tone of voice, character integration, and do's and don'ts — so Good Tales stays consistent forever.
(04) The Result
A brand that
reads like a story.
Good Tales Kids launched with a fully realized identity — coherent across every platform, emotionally resonant with parents, and visually distinct in the Indian children's content space.
From a blank canvas, we delivered a brand that parents trust, children love, and founders are proud of. Maddy and Jiya now have a world worthy of their stories.
Visit goodtaleskids.in ↗Live Since
2025 (project start)
Characters
Maddy & Jiya
Platforms
Web · Instagram · Facebook · YouTube
Deliverables
Logo · Website · Social · Packaging · Guidelines
Market
India · Children's Publishing · EdTech